E-mail marketing Services - Email

E-mail marketing services are a commercial form of direct marketing services provided by a third party, which uses electronic mail (E-mail) as a means of communicating commercial or fundraising messages to an internet audience.

We all know that in its broadest sense, every e-mail sent to a potential or even a current customer could be considered e-mail marketing. However, the term is usually used to refer to email services:

sending emails with the purpose of enhancing the relationship of a business with its current or previous customers and to encourage customer loyalty and repeat business,

sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

adding advertisements to e-mails sent by other companies to their customers.

Welcome from Graham Beven, Partner, JeGraNet.com

Hi, I'm Graham Beven, Partner, JeGraNet.com. I became an Independent Distributor with a number of Network Marketing Companies to enhance my residual earnings, giving me more time to spend doing the things I want to do. I never seemed to be able to get into any directories without paying, so I decided to do something about it and created Network-Marketing-Success.co.uk a FREE directory for MLM distributors from any Network Marketing Company.

It is illegal for a promoter or participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme.
DO NOT BE MISLED BY CLAIMS THAT HIGH EARNINGS ARE EASILY ACHIEVED.

Popularity of Email Marketing Services

E-mail marketing services are popular with companies, particularly small businesses for several reasons:

The costs of reaching a target audience with email marketing services, that provides the ability to distribute information to a wide range of specific, potential customers, relatively cheaply - at around 1 US cent per email; cheaper than Google Adwords and delivered direct within a short period of time.

Plus, compared to other media advertising investments such as direct mail or printed newsletters, e-mail is less expensive.

An exact return on investment can be tracked using 'track to basket' and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).

An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.

E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.

Advertisers can generate repeat business affordably and automatically.

Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

Over half of Internet users check or send e-mail on a typical day.

Specific types of interaction with messages can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific interest category.

E-mail marketing is paper-free (i.e., "green").

*SOHO Small Office/Home Office Business